From 4-9PM, energy demand is high, and less wind and solar power is available. By using less electricity during these hours, you can ensure that your energy is coming from cleaner sources. Here’s a few things we made to convey that point including a Deter-gent, a laundry soap designed to “deter” Californians from doing their laundry from 4-9pm when less clean energy is available. We sent a special version of the canister to influencers that self-locked between the hours of 4 and 9pm.